Panel clips
The whole panel in one clip. The highlights reel runs under a minute and works as an opener for the series. Each of the four longer clips takes one question from the session and the answers from all three panellists, at around a minute and a half. Use them as standalone LinkedIn posts, on YouTube, or on a web page where people have time to watch the full exchange.
Roundtable highlights
The sharpest line from each panellist, in under a minute.
CRM beyond the bonus
As regulation puts pressure on bonuses, how does the role of CRM need to change?
Where gamification falls short
Where do gamification implementations typically fall short?
Personalisation at scale
How close are operators to individual player journeys, at scale and in real time?
CRM meets responsible gaming
What does it take to build a truly connected CRM ecosystem?
Single-speaker clips
One speaker, one idea, in 20 to 40 seconds. Short enough to watch to the end in the feed, and easy for each speaker to share from their own profile. Post them between the panel clips to keep the series going for longer, or use them as quick takes alongside related content.
Responsible engagement
With the right player data, the system can modulate the experience and suppress offers for players at risk.
Stretching lifetime value
Healthy, sustainable engagement that stretches player lifetime from three months to four, five, six or seven.
Gamification isn't predatory
Why gamification is seen as predatory, and how it can empower the player instead.
500 to 600 data points
Standard CRM data against a model of 500 to 600 data points on player behaviour.
10 signals, not 10 messages
Ten new signals about a player should build a better profile, not ten more messages.
Basics don't need innovation
Is regulation forcing operators to innovate? Back to basics, says Katja.